The Christmas gift that grows with them: a phone that changes as they do

With Brickify, the phone you've decided to give them this Christmas can be right for day one, and grow with them as they grow.

Basic brick phones have a shelf life. As soon as homework goes online and friends are in group chats, you'll need a new device. With Brickify, you unbrick things as your child grows. The steps are yours, and Brickify just holds them. All you need to do is change the Brickify profiles. No new device at every stage.

What the steps might look like

Here's one example. The steps, what's in each one, and when you move up are all yours to decide.

• Starter: calls and texts, maps for the walk to school, and music.
• Weekend chat: a chat app opens at weekends, as well as everything in Starter.
• Evenings: a little more on weekday evenings, once homework's done.
• Nearly there: most apps, most of the time. Bedtime is still calls only.

Each step is just a change to a profile, made with your PIN and second factor. The phone stays the same.

Are they ready for a smartphone?

Before any phone goes under the tree, it's worth asking whether your child is ready, and for what. 6 signs your child is ready for their first phone, and what kind helps you work that out.

See how other families set it up

Every family's week is different. These illustrative examples show how profiles can fit very different routines:

• The sporty kid: match day and training
• The theatre kid: rehearsals and show week
• The London mum: two buses and the school day
• The martial artist: dojo nights and grading week
• The boarder: house rules and lights out
• The doom scroller: a grown-up's wind-down